APA (7th ed.) Citation

Martinez Piña, J. A., & Sánchez Villarreal, F. (1998). Mercadotecnia, conceptos y aplicacion. MX.

Chicago Style (17th ed.) Citation

Martinez Piña, José Antonio, and Francisco Sánchez Villarreal. Mercadotecnia, Conceptos Y Aplicacion. MX, 1998.

MLA (8th ed.) Citation

Martinez Piña, José Antonio, and Francisco Sánchez Villarreal. Mercadotecnia, Conceptos Y Aplicacion. MX, 1998.

Warning: These citations may not always be 100% accurate.