Mercadotecnia estrategica aplicada a un producto nuevo : caso de Vitroplantas de INVERNAMEX

Bibliographic Details
Main Authors: Gonzalez Rodriguez, Lyzbeth, Cajiga Mejia, Maria Teresa
Other Authors: Varela Cota, Jesús Carlos (Asesor)
Format: Tesis de licenciatura
Language:Español
Published: 2007
Subjects:
Online Access:https://hdl.handle.net/20.500.14330/TES01000623541
http://132.248.9.195/pd2008/0623541/Index.html